Friday, May 27, 2016

Why I Re-Branded my Blog.

Hi all, you might have noticed that things look a bit different around here. Yep, I took down my old blog and replaced it with this one. I did bring over all the posts, so I'm not losing any of the content for the last 2 years.

Instead of a typical "Five Thing Friday" where it's pictures of things I liked this week or memes, I'll summarize the blog name change and re-brand instead. In five bullet points (see what I did there?)

1. I've always thought cookies cardio and clothes was a little long. It never really flowed, and it was difficult to brand on social media. Everyone says  you should have consistency across social media. So, your blog / Insta / Twitter / Pinterest should all be the same. I couldn't do that with the old name because it was too dang long.

2. Let's be honest, I have a "drinking problem". I love beverages and at any point in time there might be 5 bottles/containers around me. I drink coffee most of the morning until I switch to water and/or sparkling water. I don't drink coffee because I need the caffeine or I don't get a restful night's sleep, I just really. really. really like it. Coffee is how I start the day, and if I'm lucky, cosmos are how I end it.

3. I'd purchased the old domain from GoDaddy and it was getting ready to expire. If I was going keep it and renew for another year or 2, I had to decide pretty quickly. I contemplated a few different names and I wanted coffee to be in the title, when I discovered was available, HOLY CRAP! I jumped on it. It was like fate or something.

4. I started the old blog to be about "healthy living" and maintaining a 50 pound weight loss. But I didn't. I didn't maintain, I just gained most of it back. It's never been a healthy living blog, I might have posted some pictures about running and shopping, but there were far more pictures of food and tasty beverages. Hell, I looked at my Insta and its nothing but pictures of coffee and booze. I'm not going to pretend to be something I'm not. I'm never posting pictures of Kale smoothies and acai bowls. This blog is keeping it real.

5. The biggest reason was for privacy. I know the internet is a big place and that anyone can find anyone and what they post. I get it. You'll never see me write something about my political or religious views, because that's not what this space is for. I will express my frustrations about work and life, because this is my corner of the interwebs to do that. I've never mentioned were I currently work, names of people I work with, nothing.I purposely keep things very vague because I am a firm believer in my work and personal life being separate. I engage with very few co-workers on social media and have never mentioned my blog at work. But, it happens, people discover your private space and they make it awkward. So fine, I'll take it away.

This blog is not for them, it's for me. If you know me professionally and you happen to find my blog and read things I didn't share in the office, it's because it wasn't any of your business. If we had that sort of relationship, I would have told you. They made it bad, my old space wasn't safe anymore, so I found a new one.

To whom it may concern, don't be a douche and ruin this one too.

Linking Up - Meet At The Barre



  1. Yay!!!!!! I look forward to new-ish (hehe) adventures!!! TeamLara

  2. I like your way of thinking - coffee & booze! The new look is pretty great.